Picta
Picta is a photo printing service that allows customers to materialise keepsakes in just 3 clicks.
To uncover what truly resonated with their audience, Picta issued a large scale A-B test using a multitude of different ad variations to see which groups or sub-genres they should be leaning more into. The following assets were tested across various social media platforms and websites.
Credit:
Creative Director: Kathryn Whiteside
Communications: Abby Miller
Copywriter: Jomar Delos Santos
Designer: Eden Kopytko
Creative Director: Kathryn Whiteside
Communications: Abby Miller
Copywriter: Jomar Delos Santos
Designer: Eden Kopytko
Picta’s target audience is primarily female, with interests in capturing everything from cheeky get-togethers to important family milestones. Each variation is tied into one or more of these narratives, using relatable experiences as our guide to branch out and connect with as many different photography lovers as possible.
